We’ve been to dozens of trade shows, and one thing that we always notice is the difference between companies that “get it” — and those that don’t. Companies that understand their audience’s needs and address them vs. those that can’t stop bragging about themselves. Your customers are primarily interested in how you’re going to help …
When it comes to investing in education and training, there are a lot of options out there. And while smart organizations offer budgets to support those efforts, trying to determine the smartest spend for your organization can be daunting. Here are 7 tips to help you allocate those all-important dollars intelligently — and make the …
7 Tips for Identifying Great Training Opportunities Read More »
In part one of this series, I shared why leveraging improvisational theatre to beat writer’s block is a smart approach. I also briefly reviewed 4 simple improv tenets: Listen Agree Have a POV Play the part In this second and final part, we will take a deeper dive into how we can leverage these tenets to beat writer’s block. Let’s start …
There are many opinions as to what causes writer’s block. But it really comes down to one thing: fear. Fear of getting the words wrong… of failing to impress the reader… of lack of creativity… of not getting it done on time. That last one is especially burdensome when you’re required to generate content and copy …
In a highly competitive marketplace, it’s critical for B2B companies to take an active role in shaping and maintaining their brands. This holds true for companies in every sector — manufacturing, service businesses, financial products, logistics and distribution, you name it. But often, companies struggle to articulate clearly what their brand is and how to …
3 Key Strategic Foundations That Create Relevant and Differentiated B2B Brands Read More »
It’s every writer’s dream to spend hours crafting a blog post that gets a whopping goose egg when it comes to online views, clicks, likes, comments, and shares. Reaching that level of lameness isn’t easy, though. Lucky for you, I have four surefire tips that will help you write the most unengaging B2B blog post …
