I have a confession to make: I was never fully comfortable with people working from home more than one day a week. There, I said it. I have a high-touch, highly-collaborative leadership style. I like real, human interaction — the kind that relies on facial expression and body language to gain a full perspective of …
You log into your personal Facebook and start writing a post about the guy next to you on the plane wolfing down a tuna sandwich, or how it’s April 18 and you still haven’t gotten around to doing your taxes quite yet (oops). This social strategy might work well for you personally, but when it …
Social Media for Business | 3 Content Creation Tips Read More »
Seize opportunities to align your company’s interests with a strategic spin on a hot news event. Sometimes media outreach can feel like you’re throwing paper airplanes off a high-rise in hopes a gust will come out of nowhere and help it take flight. Ah, but if you can tell which way the wind is blowing …
You finally got the recognition you’ve been waiting for with a feature story on your product – congratulations! Favorable media placements increase your brand awareness, provide third-party credibility and can ultimately lead to more business. Now what? If you assume that the story, on its own, will reach large numbers of the B2B audience you …
You EARNED It: 7 Things You Can Do With a B2B Media Hit Read More »
Companies trying to reach their current and potential customers often rely on thought leaders to cut through the clutter and add value with insights no one else can match. Thought leaders can positively affect B2B awareness and lead generation without directly or implicitly promoting products and services. One study showed 55% of decision makers viewed …
5 Reasons Why Your Thought Leadership Plan Isn’t Working Read More »
With more than 3.3 billion active social media users who have an average of seven different social media accounts, it’s safe to say there are a lot of people sharing quite a few opinions about various brands. Maybe they’re talking about yours. But without a social listening tool, you wouldn’t know. Social media monitoring and …
