An integrated media plan is a detailed strategy to achieve your marketing goals by delivering the right message to the right people at the right time. While the concept is straightforward, the process of considering multiple media platforms and the numerous variables within each can be daunting. And it’s only with an integrated media strategy …
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For manufacturers, dealers, and distributors, demonstration events for builder and contractor customers are an important part of a marketing schedule. After all, there’s nothing like “show and tell” to educate people about how products work and what the benefits are in an installation or real-world use situation. Demonstration events are also great venues at which …
Most companies aspire to get their CEO or subject matter experts quoted in a Wall Street Journal feature or a Reuters wire story. Why? It gives them added credibility among their peers and potential customers. When we talk to clients about their media outreach goals, we emphasize that it’s not easy to get into national …
As marketing professionals, we are always looking for new ways to add value to our company and its bottom line. One area where we can put our skills to good use is helping our companies develop a strong employment brand — the clearly articulated reason for someone to work for our company rather than for …
Marketers Can Add More Value to Your Company via Developing a Strong Employment Brand Read More »
